Write a Short Story Every Week — It’ll Help Your Writing Career
I have worshipped Ray Bradbury ever since I first read Martian Chronicles in high school, which immediately become one of my favorite books. As I started researching him more as a writer, I discovered...
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How To Deal When You Experience Low Book Sales
Today, we’re taking a look at the numbers again—I finally got my Q3 sales report—that’s for the months of July, August and September. (As we’ve discussed before in this column, it’s pretty typical for...
View ArticleHer Debut Novel Just Turned 1. Which Marketing Tactics Worked?
It’s a good idea for any type of book marketing outreach to have a plan. Even better idea when you’re just a single author, and not a major corporation – time and budget are both so much more...
View ArticleThis Ultimate Book Marketing Strategy is Surprisingly Simple
I finally got my fourth quarter report for 2017, which means I know where I stand for the year (my book released in March, but technically, it was listed in December, which meant it was available for...
View ArticleThe Elusive Value of PR as a Book Marketing Tactic
When I am not being an author, my full-time job is in public relations. As one might imagine, the value of, say, being quoted in a magazine feature article, is harder to measure than most other...
View ArticleEmail Marketing Tips: How to Get Your List to Buy Your Book
This month we’re going to look at how authors can mobilize their email subscribers to sell books. But first things first: I’ve got my sales report for the first quarter of 2017. I sold 60 copies of my...
View ArticleBuilding an Email List for Your Book: 2 Effective Tactics to Try Now
As an author, your email list is your most valuable asset. We talked about this a bit last month. Your email list is your best direct line to your biggest fans, which no publisher, book store or giant...
View Article7 Clever Ways to Leverage Reviews in Your Book Marketing
When my first novel debuted last year, there was one aspect of its release that scared me stiff: Book reviews. I soon found out, I didn’t need to be afraid. Sure, the occasional bad review happens. But...
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When Does a Writer Rest? It’s Time to Talk About Self-Care
Let’s start with some cold reality: My 2017 Q2 sales report is in. I sold a grand total of 25 books, between two titles. While my publisher assures me this is normal for a small press author between...
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7 Lessons From Publishing My Book With a Small Press
Just over two years ago, I was offered a contract to sign on with a small press for my debut novel. I was so shocked I felt that it must be too good to be true. The press was small, and it was quite...
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Worldbuilding: How to Create a Believable World for Your Fiction Characters
A lot goes into creating a fantasy world — or a world for any story, regardless of genre. Every world needs its own distinct feel, whether it’s a microcosm of the one we already know, a distant past,...
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